Born from a need, started on the kitchen bench then developed with intention, science & testing.
the hydee story
I’ve always been passionate about pushing my limits, whether in ironman triathlons, marathon training or in my work as a designer & strategist. But after long training sessions, I’d often find myself wiped out—exhausted, with headaches, cold sweats & struggling to focus in the office. It didn’t make sense.
I was drinking plenty, and fuelling well but something was missing.
That’s when my coach suggested adding salt to my water. But let’s be real, drinking saltwater is as unappealing as it sounds. I tried many different products but there were either sugary sports drinks that lacked functional levels of electrolytes or sodium-heavy options loaded with artificial sweeteners or stevia.
Neither was doing the trick.
When it comes to electrolytes, I started to realise that their benefits extend far beyond the times that we are sweating up a storm. I was looking for something that would keep me feeling my best on both light training days and those high-intensity ones to be able to carry that feeling into the office or rest of my day without the sugar crash or stomach issues of sweeteners.
That’s why I started experimenting with making my own and once I got the balance right the results were noticeable (although the taste needed work!). So I went on to consult with sports dieticians, coaches, athletes & food technologists and also complete my sports nutrition certification, to inform the development of two strengths of electrolytes that enable you to tailor to your needs.
And after 9 months of development HYDEE was born. Offering a new era of replenishment that tastes delicious, keeps you feeling your best by making your water work smarter, and is gentle on the gut.
I’m excited for you to experience the difference, too.
Chelsea, Founder
Pronounced Hi-dee
Short for hydration & like the name Heidi..
Inspired by the book about the young girl who runs around with boundless energy in the mountains of Switzerland.. and brings joy to everyone she comes across.
In a world where misinformation abounds, whole food groups are feared, and natural ingredients are being replaced with artificial ones, our mission is to make quality performance nutrition accessible to everyday athletes and as close to nature as possible. Empowering a movement where fuelling comes naturally.
HYDEE Blends are designed to delight. Crafted to perform.
Treading Lightly
We’re mindful of our footprint and work hard to minimise our impact where possible. We will be the first to admit that we aren't perfect but every choice is made with research, intentionality and trying to do the best we can with the means we have as a small business.
Our packaging is fully recyclable and made from recycled materials wherever possible. By choosing materials that can be reused or have already been repurposed, we’re reducing waste, cutting down on new material production, and giving what’s already out there another shot at life.
Our products are intentionally powdered as the carbon to ship them around the place is much less than sipping them made up with water.
For the good of the community
We’re here to make the world a better place for the people we serve and connect with every day — whether that's helping to fuel your adventures, keep you going in the office or to keep you energy in top shape. The reason we got into business was to enable us to do good in our community and give back where we can.
From our packaging to our blends, everything is proudly crafted right here in New Zealand.
Our electrolytes are made in a certified FSSC facility in Auckland, and our packaging supports local businesses. Supporting our local economy isn’t just important—it’s who we are.
Mental health is just as important as physical for living a good life. That’s why we proudly support initiatives like Movember, and we’re always exploring ways to give back, build partnerships, and make a difference in our community.
We believe knowledge is power. By sharing the science behind HYDEE and how it supports your body, we help you navigate the clutter of misinformation out there. Our goal is to empower you to make informed choices that feel good for your body and your life.