Born from a need, started on the kitchen bench then developed with intention, science & testing.
the hydee story
I’ve always been passionate about pushing my limits, whether in ironman triathlons, marathon training or in my work as a designer & strategist. But after long training sessions, I’d often find myself wiped out—exhausted, with headaches, cold sweats & struggling to focus in the office. It didn’t make sense.
I was drinking plenty, and fuelling well but something was missing.
That’s when my coach suggested adding salt to my hydration. But let’s be real, drinking saltwater is as unappealing as it sounds. I tried many different products but there were either sugary sports drinks that lacked functional levels of electrolytes or sodium-heavy options loaded with artificial sweeteners or stevia.
Neither was doing the trick.
When it comes to electrolytes, I started to realise that their benefits extend far beyond the times that we are sweating up a storm. I was looking for something that would keep me hydrated on both light training days and those high-intensity ones, in the office or when a headache it, without the sugar crash or stomach issues of sweeteners.
That’s why I started experimenting with making my own and once I got the balance right the results were noticeable (although the taste needed work!). So I went on to consult with sports dieticians, coaches, athletes & food technologists and also complete my sports nutrition certification, to inform the development of two strengths of electrolytes that enable you to tailor to your needs.
And after 9 months of development HYDEE was born. Offering a new era of hydration that fuels your energy, sharpens focus, and is easy on the gut.
I’m excited for you to experience the difference, too.
Chelsea, Founder
Pronounced Hi-dee
Short for hydration & like the name Heidi..
Inspired by the book about the young girl who runs around with boundless energy in the mountains of Switzerland.. and brings joy to everyone she comes across.
In a world where misinformation abounds, whole food groups are feared, and natural ingredients are being replaced with artificial ones, our mission is to make quality performance nutrition accessible to everyday athletes and as close to nature as possible. Empowering a movement where fuelling comes naturally, starting with hydration.
HYDEE Blends are designed to delight. Crafted to perform.
Environment
We are conscious every decision we make has an impact on the world we live in so we are always looking to understand our decisions and make the least impact on the planet possible.
All of our packaging is intentionally chosen to be fully recyclable as well as made of recycled materials where possible. We believe in choosing materials that can and have been given another life as this reduces the materials being created and takes waste out of the ecosystem also.
Our products are intentionally powdered as the carbon to ship them around the place is much less than sipping them made up with water.
People
We are truly passionate about making the world a better place for the people around us and taking care of those who we cross paths with.
All of our packaging is made here in New Zealand and our blends are all done in a certified FSSC facility here in Auckland. We believe in supporting our local economy as much as possible.
We strongly believe in the importance of mental health initiatives and supporting those around us. We are currently supporting a number of initiatives for Movember, and are continuing to build out our partnerships and give back in our community and support those within it.
We believe power comes in knowledge and being able to understand your body, how to nourish it well and how to navigate misinformation. We aim to provide education in our products so that anyone can understand how they work and the benefits not just in using them but in understanding how they can fit within their lives.